How UX design helped
India's leading budget airline
take off.

A thorough evaluation of the ticket booking interface to identify design flaws and user pain points.

Conducted targeted user research, including interviews and usability testing, to understand booking challenges.

A strategic redesign plan to simplify navigation, enhance affordance, and streamline click-through paths.

Created wireframes and interactive prototypes that address usability concerns and ensure a seamless user experience.

Conducted iterative usability testing with real users to validate and refine the redesigned interface.