How design thinking
challenged a dreaded disease
- CLIENT
- Smit.fit
- REGION
- India
- DELIVERABLE
- UX and UI Design
- TIMELINE
- 6 months
BRIEF
Smit.Fit’s existing online experience lacked self-assistive features for onboarding, medication tracking, and self-testing data, requiring manual input. We revamped the app to streamline onboarding in under 10 minutes, customized life-plans for user flexibility, and designed engaging visuals for better recall. We ensured long-term engagement by organizing daily and community activities into a seamless journey.
OUR ROLE
Customer journey mapping
Map the comprehensive customer engagement, and identify touch points to digitise and alleviate pain points.
Nudge-based UX
Provide motivational nudges to users based on behaviour patterns at points of frequent drop-off.
Distinct identity design
Create a memorable visual identity for Smit.fit's unique engagement offering.
Our Approach
An empathy-first design process to create a next level user experience.
01
User research
Persona segments, interface audits, customer journey pain-points and engagement patterns.
02
Customer journey map
Creation of a user journey overview to map and detail each touch-point of the engagement
03
Design thinking
Creation of simplified and easy to input user experience for complex journeys that cause frequent friction and drop-offs
04
User-tested UX
A test friendly design process for measured time to task, discoverability and completion rates
05
Visual identity
A unique visual branding to instil easy recall and trust with the experience for daily usage
RESEARCH
User research and customer journey mapping
We focused on several micro-interactions in the customer's journey to home in on what made it a unique Smit.Fit experience. Based on this journey map and in-depth user interviews, we were able to identify several hidden areas of impact. These helped us address existing gaps between the offline and online processes and allowed us to walk users easily through several possibilities in the online process. Like understanding life plan objectives, defining and setting goals, charting meal plans etc.
IDEATION
Ideate and define.
As it turned out, most participants subconsciously engaged with just five aspects of diabetes healthcare. These formed the crux of their daily battle with diabetes, and clearly it was crucial to highlight their significance in order to keep it top-of-mind for the user.
OUR STRATEGY
Insights mapping
Our breakthrough was the five-sided 'Pentagon of Well-being' that blossoms into a flower after the user meets each of the five healthcare criteria on any given day.
Key behaviour nudges
This visual walkthrough resonated with users, creating instant engagement value. Using the Pentagon as a touchstone. Other elements like creation of a life-plan, goals etc. were easily navigated and tracked.
EXECUTION
Deep mining into micro moments and embedding a habit-forming interface.
This visual walkthrough resonated with users, creating instant engagement value. Using the Pentagon as a touchstone, the other elements of the program like creation of a life-plan, goals to be set etc. were easily navigated, tracked, and communicated. In time, we successfully and seamlessly transferred Smit.Fit's offline efficiency to its digital interface. Easy engagement and recall value would define the brand's new interaction with happy and satisfied users from here on.
Ratings on the App Store
Repeat participants
“We were blown away by the ideas the Spinach team brought in at the proposal stage itself. The attention to detail, the quality of the screens and icons is amazing. ”
Smit.fit
Ex-Partner and Leader, McKinseyCONTACT US
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