Launching the web avatar
of India’s foremost tech school.
CLIENT
REGION
DELIVERABLE
TIMELINE
BRIEF
Create a web presence
worthy of Plaksha's vision to be the fulcrum tech education in India.
In a world plagued by rote learning, lack of cross-functional education, and little real-world application, Plaksha, the brainchild of India’s brightest academic, industrial, and tech leaders offers a modern dynamic alternative. The objective is to highlight the University’s industry-altering approach to education and establish Plaksha as a bastion for fearless, next-gen tech leaders willing to take on and solve the most challenging problems of our times.
OUR ROLE
UX research
Conduct in-depth competitor mapping, persona mapping and research to lay the ground work for Plaksha’s strategic position.
UI/UX Design
Create a distinct visual design language leveraging the brand guidelines.
UI and CMS Development
Design and develop a custom CMS for the managing of the website.
Our Approach
A design to development execution.
Stakeholder interviews for competitor mapping, global benchmarks and student persona.
Iterative concept production and focussed strategy alignment for constructive feedback.
Creation of a low-fidelity user experience to help information design and user flow.
Creation of a unique visual identity design for the corporate presence and different graduate programs
A comprehensive end-to- end user interface and CMS that will result in a seamless development cycle.
RESEARCH
Immersion and competitor analysis.
How do students and parents gauge the growth and limitless career opportunities that Plaksha University offers? How is it unique compared to other respectable names and why should a new university be trusted?
IDEATION
Designing and testing the programs.
Each course was carefully structured, designed, and colour- coded to highlight core offerings of the High School, UG, and PG programs. This resulted in an easy and methodical navigation process for users. Programs were also A/B tested to gauge how much information the audience could effectively consume through a mobile experience. This helped us land the right communication strategy to maintain effective engagement and creating a robust visual experience.
OUR STRATEGY
Information Architecture
Design and test IA for a robust and scalable website.
Iterative Paper Prototyping
Concept alignment for early stakeholder feedback.
Custom and modular CMS development
User-friendly content management platform.
EXECUTION
Full-stack front-end and CMS development.
We were involved from step 1 to the final execution of the entire website. Built through a phase-wise execution plan, we first developed a corporate web presence followed by the program and academic detail. The CMS was built on Laravel PHP and it was custom created as per Plaksha’s requirements. Overall, we produced a corporate digital experience that effectively reflects the principles of Plaksha and its essence. The balance between learning and doing.
CONTACT US
All strong business partnerships
start with a conversation.
