Redesigning Mahindra Accelo's
legacy platform for a
mobile first website experience
- CLIENT
- Mahindra Accelo
- REGION
- India
- DELIVERABLE
- UX UI Design and Engineering
- TIMELINE
- 6 months
Reimagine the website
with strategic foresight,
showcasing Mahindra's
oldest business in
a modern light.
Mahindra Accelo needed an intuitive website to showcase their sustainability commitment and global reach. The existing site failed to clearly represent their decarbonization, waste reduction initiatives, and social governance. The goal was to create a digital platform that highlighted their sustainability efforts, global footprint, and evolution over time.
OUR ROLE
Insight-driven visual storytelling
Conduct stakeholder research to understand the goals and challenges.
Seamless integration and functionality
Develop a CMS-enabled website for the client team to scale up easily in the future.
Brand reflection
To ensure the website effectively reflected brand values and sustainability efforts.
Our Approach
An all out, full stack UI/UX design and development process.
UX research
Detailed research to grasp the goals and challenges. Analyse CSR, business areas, and target audience.
Paper prototyping
Detailed design concepts and high-fidelity prototypes that aligned with the identified design principles.
Wireframing
Refined wire-framing and These prototypes to ensure smooth information architecture
UI visual design
Brand aligned visual design outcomes with smooth and seamless interactions and animations
Full stack engineering
Agile development to refine and enhance the website’s functionality, ensuring it met the needs of a global business owners
Analysis and discovery.
We began with a strategic analysis to align our design approach with Mahindra Accelo’s vision. This included a deep dive into their business model, environmental commitments and global market presence. By identifying key communication challenges and opportunities, we established a clear direction for the website redesign, ensuring it would effectively reflect their strategic goals and market position.
Conceptualisation and wireframing.
Our design process involved creating initial concepts, sketches, detailed wireframes, and interactive prototypes. We refined these designs through iterative cycles, incorporating feedback to ensure the website’s functionality and aesthetics aligned with the brand’s identity and objectives. This iterative approach allowed us to fine-tune the design to hone their core messages.
OUR STRATEGY
Concept-first approach
We focused on creating an engaging visual narrative and intuitive navigation that highlighted the brand’s, environmental and global initiatives.
Brand-aligned design outcomes
By identifying key communication challenges and opportunities, we laid a clear direction for the website to effectively reflect strategic goals and market position.
UI Design, development and CMS.
Created an engaging visual narrative and intuitive navigation that highlights their businesses, environmental and global initiatives. Key aspects included designing clear pathways for users to explore their business sectors and sustainability efforts, enhancing both information accessibility and visual appeal. Following the design finalisation, the development team created pixel perfect UIs, animations and interactions.
CONTACT US
All strong business partnerships
start with a conversation.
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