A comprehensive eco-system
user experience to track, manage
and enhance overall wellness
CLIENT
REGION
DELIVERABLE
TIMELINE
BRIEF
Create a multilingual
super app for LATAM
that integrates
insurance and wellness.
The challenge is to offer an inclusive wellness score by tracking physical, mental, and financial health, enhance customer engagement and is self-servicing. Thus deepening user connections and providing valuable insights into overall well-being and driving higher satisfaction.
OUR ROLE
User-centric design
Allow individuals to easily track fitness goals, manage stress, and monitor financial health.
Iterative enhancements and agile deployment
Integrate improvements for efficient testing, quick updates, and prompt adjustments.
Integrated user experience
Enable a seamless journey from onboarding to daily use on a holistic wellness interface.
Our Approach
A deep, test-approved process that resulted in a smooth experience.
Analysed the competitor apps for wellness tracking and scoring methods to identify best practices and opportunities.
Refined interaction design through prototyping to enhance the tracking and scoring off wellness metrics.
Multiple rounds of user testing to validate and improve tracking and scoring of wellness metrics.
Improved the user experience by streamlining the interface for tracking wellness scores.
Creation of a distinct identity to differentiate multiple wellness offerings and journeys in the app.
RESEARCH
Competitor and benchmark research.
Designing a feature-rich super app is complex, so we researched existing super apps like Grab, Alipay, WeChat, Jio, Paytm, and PhonePe extensively. This inspired us to create a true app-within-an-app experience, offering users a more immersive and efficient journey.
IDEATION
Ideate and define.
The app was nudge-based on behavioural design to take the user forward on the wellness journey. We designed wellness goals to gradually increase in difficulty, allowing users to choose their own paths dynamically. This approach helps users build habits by letting them achieve initial goals quickly. The strategy phase was iterative and based on user feedback to guided paths and a rewards eco-system.
OUR STRATEGY
Assisted journeys
As users explore new features, the guide gets activated, helping them make the most of Fully’s rewards and benefits.
Dynamic user paths
We designed a tier model for users to choose their path, enhancing personalization and control.
Thought-out rewards mechanism
Research insights from airline and credit card rewards programs simplified reward system.
EXECUTION
User testing and feedback integration.
During the early stages of app design, we tested two concepts for the wellness score. Concept 1 featured a circular progress bar inspired by industry leaders like Apple, Google and Samsung. Concept 2 introduced a unique range of colorful smileys with a color theory for each aspect of wellness. Our testing audience loved the vibrant smileys, and the concept received strong approval from stakeholders.
CONTACT US
All strong business partnerships
start with a conversation.
