A premium mobile-first
website design for a wealth manager
to India's ultra HNIs.
CLIENT
REGION
DELIVERABLE
TIMELINE
BRIEF
The purpose was to establish 360ONE's new brand identity as the singular hyper-personalized wealth partner to the nation's entrepreneurs, family offices, business owners, CXOs and independent professionals, through a global experience. The brand wanted to leverage its pedigree and credentials to open itself up to new clientele across the globe. This called for well-designed information architecture and meticulously crafted user journeys to communicate each strategic offering and touch point with clarity and poise.
OUR ROLE
Identifying themes
We identified themes from the brand's content, defining pathways for users to explore the website.
Self-guided journey
Design an experience enabling seamless, independent navigation by understanding users and the content architecture.
Global approach
To resonate with the HNI target audience, we adopted a distinctly global approach to visual design.
Our Approach
Our path to creating a premium global experience.
Conduct competitive analysis to benchmark industry leaders and gather content insights.
Defined various opportunities to guide users through the website using cohesive storytelling.
Refined wireframes with insights from prior steps, annotated, and prototyped to clarify interaction design.
We developed a digital-first design language that preserved the brand's visual identity through exploration.
We created smooth interactions and imagery reflecting the target audience's premium lifestyle.
RESEARCH
Immersion and UX research.
We conducted comprehensive research, interviewing co-founders, CXOs, and strategic vertical heads. Over a dozen generative interviews were held, and concept sketches were validated with stakeholders to assess information architecture and UX. Requirements and ambitions from each interviewee provided a holistic view of website goals. Competitor mapping involved auditing 30+ websites to gather global best practices, and 360 ONE's distinct promise was seamlessly reflected in the new website.
IDEATION
Ideate and define.
Our challenge was to keep the website easy and simple to browse and yet engage a potential client to be positively inclined towards 360 ONE. The website ideation was the focal part of the website design program. Ideas and concepts were iteratively developed for the main website screens to underline the brand promise and communicate the offerings. Information architecture, Paper- prototyping, group-brainstorming and evaluating researching with stakeholders were our key tools to reach quick decisions.
OUR STRATEGY
Thought leadership
We recognized the brand's rich content as a key asset for the website and showcased it prominently to reinforce industry leadership.
Enhanced discoverability
With a focus on guiding the user through the rich content we implemented various avenues for enhanced navigation.
Mobile-first approach
We adopted a mobile first approach in order to boost the impact of the website's reach and engagement.
EXECUTION
Experience design.
The interface design scaled across 30 screens, incorporating brand components and strategic storytelling to guide visitors. Signature designs for key experiences ensured a modern appeal for 360 ONE's clientele. Unique modular templates provided flexibility while mobile-first adaptive designs ensured optimal viewing. Distinct animations and transitions enhanced the visual aesthetic and readability.
“Spinach provided invaluable support in building our new website, post our brand identity revamp. Their team's dedication to UX excellence and methodical approach was a clear standout. Their ability to blend brand and design thinking was evident throughout the project. We're grateful for their professionalism and would highly recommend their services. ”
360 ONE Wealth Management
Chief Marketing OfficerINDUSTRY
PRACTICES
CONTACT US
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start with a conversation.
