Why should a business invest in UX research before redesigning a website or digital product?

UX research is valuable when a business needs to understand user behaviour, identify usability problems or make informed decisions before committing to a redesign. We help businesses investigate user needs, evaluate existing experiences and identify opportunities for improvement before the design and engineering work begins. The scope depends on the challenge, available evidence and decisions the business needs to make.

How does Spinach's research process stand out?

Spinach combines in-depth user research with unique, collaborative workshops to uncover challenges that go beyond surface-level usability issues. Our workshops bring stakeholders together to explore business objectives, user needs and existing assumptions, building a shared understanding of the problems to solve. We then translate these insights into prioritised opportunities and actionable design directions. By connecting in-depth research, stakeholder alignment, and design strategy, we ensure that design decisions are grounded in a deeper understanding of both users and business needs. Explore our research insights, articles and real-world projects.

Can UX research help identify why users drop off from a website or app?

Yes. UX research can help identify where users encounter friction and what may be contributing to drop-offs. Depending on the available data, Spinach Experience Design can combine usability evaluation, user feedback and behavioural analytics to investigate issues in navigation, task completion or information clarity. The findings can help prioritise improvements, although the underlying cause should be validated rather than assumed. For example, our work with Care Insurance used unconventional research methods to uncover why potential customers hesitate to purchase insurance and what leads to drop-offs.

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UX Research and Strategy

Research-driven insights help uncover user needs, inform strategic decisions, and create meaningful digital experiences.

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UX Research and Strategy

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